Building executive vision
A company and its leader are one name in the market's mind
The value
What changes once your presence is built
Presence is not measured by how many saw you. It is measured by what changes in the room before you enter it.
The negotiation starts before the meeting
By the time you sit down, the other side has formed a view. Built presence puts that view on your side, so you begin from a position that needs no proving.
Opportunity seeks its owner
Board seats, invitations and partnerships are not handed to whoever asks. They go to whoever is named when the question is raised.
Leadership attracts its equal
Rare talent is not won by salary alone. It picks a leader whose record looks like an extension of its own, and it reads your presence before the job description.
Reputation is a line in the valuation
An investor reads the numbers, then reads who stands behind them. Market trust in the leader is part of the company's worth, even where no statement records it.
The moments
Every company reaches a point where presence is a decision, not a luxury
A company that enters that stage with weak presence pays twice: once in the time it spends explaining itself, and once in the trust every negotiation starts from.
Rebuilding the identity
A new name, a new identity, or two companies becoming one.
A new strategy or plan
A change of direction that must be explained to the market and to staff first.
A funding round
The company and its founder need to look worth investing in, not only to report numbers.
An investor exit or share sale
The clarity of the company and the standing of its leadership sit inside the valuation.
Preparing to list
Turning a family or private company into something the market reads as a public one.
A change in leadership
A new chief executive has ninety days to be introduced to the market.
Anyone can publish. Few are published, invited, ranked and asked
What we build
Five disciplines, one system
Each discipline ends in something you own, not in a promise.
Narrative and positioning
What the company stands for, what each person in it stands for, and how the two stories meet without contradicting each other.
Visual identity
A visual system carrying the company's name and its leader's, applied everywhere either appears: mark, colour, type, art direction.
Voice and content
We document the tone and the language rules, so every post, message and appearance speaks in one voice rather than several.
Digital presence engineering
What people find when they search the name: the site, the profiles, the bios and the covers on every platform.
Appearing beyond your own accounts
Interviews, podcasts, articles on platforms the market actually reads, and submissions to lists and awards.
How we work
Four stages, each one deliberate
We work slowly on purpose. Presence is a long road, not a campaign.
We read the moment
What is happening in the company now, where you want to be in a year, and which decision is waiting on stronger presence.
We build the narrative
The company's position, each person's position, clear messages per audience, and who speaks about what.
We build the system
Identity, site, accounts, materials, and the first library of content and production.
We work on the ground
Continuous publishing, production, earned media, interviews, and regular reporting on what moved.
Clear limits
We work on presence, narrative, identity and appearance
We do not touch investor relations, financial disclosure, or prospectus content. That is the work of IR houses and legal counsel, and we work alongside them rather than in their place.
The paths
Three paths; depth is the difference between them
Start where you are and move when you need to. Three months minimum, with no annual lock-in and no penalty clauses.
Executive presence
For a founder or executive building their own presence
- Your position in the market and what you are known for
- Personal identity: image, style, templates
- Eight posts in Arabic and English
- Four designs and regular video production
- Publishing, engagement and inbox triage
- A one-page monthly report
Monthly engagement, SAR 5,000 excluding VAT. Three months minimum.
Subscribe nowThe company and its leader
For companies whose leader is their face
- Company narrative and market position
- Visual identity and website
- Company accounts and profile
- The founder's presence, content and on-camera work
- Interviews and podcasts
- One narrative joining company and leader
Monthly engagement with a foundation phase. Six months minimum.
Request a meetingLeadership readiness
For companies at a turning point
- The company: narrative, identity, site, content
- The chairman: measured, limited presence
- The chief executive: the public face of the strategy
- The leadership team: presence matched to each role
- Earned media and list submissions
- Quarterly review with the Moona team
A three-phase programme on an annual engagement.
Request a meetingCommon questions
What leaders ask before they begin
I can run my own accounts, so why do I need you?
True, and most of our clients can. What nobody can do for themselves is appear beyond their own accounts: an interview, a podcast, an article on a platform the market reads, a place on a list. That is our work; the accounts are a means inside it, not the point of it.
We already have a marketing agency
Good, and we work with them rather than instead of them. An agency markets the product and the service. We work on the presence of the company and its leaders, which is a different layer and rarely inside an agency's scope.
How much of my time does this take?
One hour a month, for review and approval. The first discovery session is longer, after which your role is to read and approve.
What is the investment?
Executive presence starts at SAR 5,000 a month and can be subscribed to directly from this page. The other two paths depend on how many people are inside the plan and the size of the company. The first call sets the scope, then we give you an exact figure rather than an estimate.
Your team is small
True, and it is a choice. We work with a limited number of clients at a time so each engagement gets real attention. Anyone looking for the largest team in the market will find clearer options than us.
Who writes the content?
We do, in your voice, after a discovery session and a written voice guide you approve. Nothing is published before you sign off.
Do you guarantee media coverage?
No. An editor's or producer's decision is not ours to make, and anyone promising to guarantee it is either overstating or buying the placement and calling it coverage. What we commit to is specific and measurable: the number of pitches sent, award files filed, and papers published in your name each quarter. Then an honest report on what worked and what did not.
Why now?
Because presence needs time to accumulate. If the company has a moment within the year, a listing, a round or a rebrand, the work starts well before it rather than alongside it.